Trade Mark
Trade Mark
Trade mark protection is generally available in Australia for "signs" which can distinguish the goods or services of a particular trader in the marketplace, such as words, numerals, letters, devices, logos, shapes, and even scents and sounds. Generally speaking, a sign is to distinguish one trader’s goods or services from another’s.
An effective trade mark strategy is crucial to gaining a competitive edge in today's marketplace. Prudentia Legal can recognise what makes your business or innovation unique and worth protecting.
Registration of a trade mark is not mandatory, but it does confer very substantial commercial benefits. For instance:
A trade mark registration confers nationwide rights (in most cases)
A registered trade mark will be an obstacle to any subsequent application by a competitor to register the same or a similar trade mark
It offers legally enforceable rights upon a registered trade mark
Rights in an unregistered trade mark only arise where a substantial reputation has been developed. This is long and expensive process
Unregistered rights only exist in the geographical area in which such a substantial reputation can be shown to exist
Prudentia Legal will advise and implement an appropriate registration strategy and deal effectively with any objections from the Trade Marks Office.
